Restore Rees orientation category the truth - is not positioning the positioning.doc

 PAGE \* MERGEFORMAT 15 Restore Rees orientation category the truth - is not positioning the positioning Core Tip: Trout, Rees the father of “positioning” of the title fight, I always believed that the localization theory Rees, Trout, a total of “property”. To leave any one theory on the positioning system are not complete, regardless of category strategy or focus strategy or marketing strategy or corporate strategy and are as “positioning” (cognitive services are distinctive brand differentiation services if they are fragmented or over-interpretation, might have a bottleneck in real consulting job or doubts Q. In China, positioning theory has become popular. The founder of positioning theory Trout Reece them in their respective partners: Deng Delong, Mr Cheung positioning to promote the spread, and affected by the results of positioning practice such as “Wong Lo Kat from 100000000gorgeous turn “,” Great Wall Motor Focus SUV, repositioning a global leader in low cost SUV, to achieve the stock price increased by 10 times 2010 profit of 100% of the business goals “. Positioning theory has been of great concern. China Yan and positioning practice “testing ground”. The same time, fueled by the title of “positioning” Father of the dispute, the “attention” economy be reflected in the positioning theory, we jumping on positioning. At the same time, Rees Chinese partner Zhang Yun, Wang Gang Rees lt;lt; brand source “on the basis of co-written a category strategy gt;gt; (positioning theory to develop a book (Shanxi People’s Press in November 2011 the first edition of the interpretation of relevant case, the methodology of the representations can be described as remarkable and inspirational. However, the part of readers, especially beginners, to be “What is a category? What is positioning?” And “category, location that authentic thinking troubled Based on this understanding, combined with the author over the years, positioning understanding of the