Remittance business from a personal e-marketing to see Industrial and Commercial Bank of China.doc

 PAGE \* MERGEFORMAT 11 Remittance business from a personal e-marketing to see Industrial and Commercial Bank of China Marketing is the market economy, enterprise management under the conditions of an important function of marketing began in the West Bank. The third wave of post-war technological revolution sweeping the Western world, the Western economy has seen rapid development, the banking industry has entered the period of free competition, the increasingly competitive banking industry, the financial market has started to shift from a seller’s to buyer’s market, the banks gradually Marketing Western bankers attention and has been developing rapidly. As China’s economic and financial system continued to deepen, marketing concepts have been introduced into the commercial banking management. The concept of commercial banks, increasingly fierce competition in the constant dissemination and penetration, impact and changed the traditional way of thinking and business ideas to a modern commercial bank reform and development has brought vigor and vitality. At present, with the further opening of financial markets and the continuing escalation of intra-industry competition, China’s banking market is also fast-forward the development of marketing, there has been amazing new features, first, brand marketing strategy began to develop individualized. Shanghai commercial banks have also launched personalized brand products, such as ICBC’s ‘credit set at home’, cross the line ‘foreign exchange Po’ and ‘dreams come true treasure’ and so on. Second, the content of traditional culture into the marketing activities. According to people’s traditional culture, the special complex, each line has a variety of ways to integrate into the marketing activities of traditional culture as a way to attract customers. For example, the China Construction Bank launched ‘Dr. Michael’ Zodiac savings cards. Third, online marketing started in full swing. In 1997, China Merchants Bank in Shen