Reflection high-risk industries- Corporate social responsibility how to use PR-.doc

 PAGE \* MERGEFORMAT 6 Reflection high-risk industries: Corporate social responsibility how to use PR? What is ‘corporate social responsibility’? To explain reads: ‘The time for action, to take care of the impact of their company to take action, especially those vulnerable groups’. However, this definition is rather too simple. So, what is corporate social responsibility, what should companies take what kind of social responsibility? Recently, ‘2007 Hoogewerf corporate social responsibility 50 ‘just to the public and triggered a strong reaction sweep away the last year, Chinese companies’ Fortune 2006 corporate social responsibility’’assessment of’ the haze, becoming the championship protagonists, PetroChina, China Merchants Bank , Huawei, China’s Ping An and so it is Bangshangyouming. From ‘Hoogewerf’ judging criteria can be seen from the measure of corporate social responsibility reflects the six areas, namely, the amount of corporate donations, public service leadership, employment, tax rates, environmental protection, employee rights protection and so forth. But this can be a full assessment of corporate social responsibility? Maybe we can from the ‘high-risk industries’ can reflect on the enterprise should have social responsibility. High-risk industries extreme lack of social responsibility of enterprises What is a high-risk industry? And underground coal mining industry, high-altitude operations, blasting industry, such as the risk coefficient is high and frequent accidents in different industries, where referred to in the ‘high-risk industries’ refers to the crisis and the very high incidence of crisis-prone industries, for example, the pharmaceutical industry Drugs have often been explosive on board the blacklist, the food industry have often been found unsatisfactory, cosmetics industry, often from the ‘Beauty’ to ‘disfigured’ the bizarre case ... ... Just today, according to official website of Guangxi Zhuang Autonomous Region Health Department