Real Estate Marketing Seven Miju.docVIP

 PAGE \* MERGEFORMAT 13 Real Estate Marketing Seven ‘Miju’ In the course of development of China’s real estate, real estate marketing, they are an important force can not be ignored, recalling Chinese real estate marketing theory and the real growth process, in the rapid development, it is easy to see in the face of today’s real estate marketing of the market economy and integration of marketing trends, still show some weak links. The writer can see, with the rationalization of the real estate development and the increasingly fierce competition in the real estate market, real estate marketing, from planning, promoting and selling, the problems at many levels already worthy of attention and reflection, or the trade of these problem described as ‘misunderstanding’ is not an exaggeration. However, I tend to these issues as ‘Mi Ju,’ Should the improper handling, ‘Miju’ is likely to become a ‘fiasco’. The following is I can see the real estate marketing, real in the seven ‘Miju’. Miju one: selling the product are not allowed to grasp Today, real estate, product positioning more obvious question of homogenization, ‘hydrophilic’, ‘observation’, ‘garden’, etc. and changing the law for vocabulary presentation, but actually involved in the details of the product itself, the demands of mining becomes a selling point skin-deep. It can be said that every real estate project, and even in each set are not the same house, area, structure, floors, landscape as well as the targeted customer base there innate differences. These are an excellent selling point for refinement of the basic information, but most developers, real estate marketing planning gurus have turned a blind eye, at the product level, from the talk about the image, concept, brand, often to the customer base at a loss not worth the candle. Hong Kong, Taiwan, in comparison with our more mature of these real estate market, this phenomenon is very rare in the. Some people ridicule Road, sold a house to people