Real Estate Marketing Planning and Development Trend of existing problems.doc

 PAGE \* MERGEFORMAT 9 Real Estate Marketing Planning and Development Trend of existing problems Abstract: In the current real estate market conditions, real estate marketing planning has become a real estate project development related to the success of the most important part. As China’s real estate planning industry not yet mature, there are still some problems and errors. This paper analyzes the question of the real estate marketing plan based on the trend of its development. Keywords: real estate; marketing planning; issues; Trend A gradual transition from a seller’s real estate market to a buyer’s market, businesses will be able to get a piece of land had been away the myth of winning, the intense competition requires companies to plan more and more emphasis on the real estate marketing, real estate, real estate marketing plan to promote the and healthy development and enhance the competitiveness of real estate enterprises of great significance, the real estate marketing planning has become a real estate project development related to the success of the first link. As the real estate market in China is relatively backward, the real estate marketing planning theories and ideas have yet to really be ready, together with a number of developers, the lack of marketing planning experience in the actual operation of the real estate marketing plan inevitably there are some problems. A real estate marketing, planning, the existing problems ① target customer orientation is not accurate. Because of high consumer spending, buying the results of the uncertainty associated with real estate is a high degree of consumer buying behavior, decision-making part of its purchase, affecting factors and the time is much more complex, the possibility of change is much greater Therefore, one should use a professional consumer behavior research. But some real estate developers say that ‘the market is lead out’, ‘we are more professional than the consumers’, it is precisely be