Real Estate Marketing Strategy Small discussion.doc

 PAGE \* MERGEFORMAT 9 Real Estate Marketing Strategy Small discussion [Abstract] known as the real estate marketing, the lifeblood of business and operations. From a traditional economics perspective, reasonable and have the potential to develop the marketing strategy is to own the fruits of labor business into a kind of social labor effort for the real estate companies in terms of the micro-individual, marketing is the ultimate profit and in the fierce market competition based on the holy grail. Article from a different point of view of the real estate marketing strategy. [Keywords:] Real Estate Marketing Strategy 1, real estate product concept analysis Ordinary people usually interpreted as a real estate office, residential, etc., that have a specific physical shape and use of property. The modern theory of marketing, real estate products is not limited to tangible goods, it is the people through the exchange of and access to meet the demand, is the practical interests of consumers expect. Thus, any available to the market to meet consumer demand or a film or the user desires any physical building, structure, land and real estate are all kinds of intangible service products. Its contents include not only the physical property and its quality, features, type, brand, etc., but also can bring additional benefits to consumers, such as the psychological satisfaction and so on. Which products can be understood as the core product, tangible product and the organic integration of extension products. Era of network economy is a real estate product strategy an important part of the marketing mix, but with social networking and information-based processes, product strategy, the proportion of information in an increasing number of factors. Willingness of consumers in the product strategy will be to get more expression is no longer passive consumers of products to adapt to real estate developers, but developers to meet customer needs for product development, so