Real Estate Marketing in DM ad.doc

Real Estate Marketing in DM ad The real estate market in China has entered the era of marketing. The real estate market development in China’s most mature and most active real estate marketing plan in Shenzhen with relatively high levels, ‘the concept of real estate’, ‘concept selling’, ‘targeting the sale of flats’ has become the most popular developers oral Shan. Developers will not only invented the ‘Green Concept’, ‘landscape idea’, ‘concept of environmental protection’, ‘the concept of health’, ‘to live outside the concept of’ word and so very tempting, and everyone had enormous amounts of money through the radio and television , newspapers, magazines, sales brochures, fairs, road signs, posters and other media spare no effort to publicize to consumers, as well as a variety of media, real estate ads appear was very busy, not only the quantity, layout, images are also fancy, it is is appealing. However, their real estate advertising program, there is a special kind of advertising media seems to have been ignored, and this is the DM, namely direct mail advertising letter. DM is a flexible and convenient advertising media in foreign countries has been widely used in marketing, ad copy, creative investigation, election campaigns, corporate public relations and other areas, performance was quite ordinary, was hailed as advertising of light cavalry. As an advertising media, DM has several prominent features: autonomy, shape, weight, volume unlimited Mailing of time, the targets, the number of entirely by advertisers master of their own; systematic, because it is the form letter, you can reasonably speculate on how the person with the receipt of DM on the basis of effective communication to make systematic arrangements; testing nature of the ads in the series can be adjusted based on consumer response to gradually improve; results easily recognized, DM The effects can be expressed simply with data out, on this basis can be analyzed and returned Pang consumers a var