Real estate marketing public relations value analysis.doc

 PAGE \* MERGEFORMAT 16 Real estate marketing public relations value analysis Abstract: Due to the complexity of the real estate product form, unique regional, non-substitutability, and information hiding, as well as consumers and producers to deal directly and so require in the real estate marketing, must set a good image of corporate and real estate , long-term stable social relations, real estate and objective information and the smooth flow of effective communication with the public channel. Public relations as an important means of promotion, its properties and functions of the real estate market just to meet this demand, making public relations activities in the real estate marketing activities, it has unique advantages and value. Keywords: real estate; marketing; public relations; value The two main ways the real estate marketing - advertising and public relations are very different fortunes in the market. The most comprehensive of dailies Piyou property Zhuanban or special issue, television stations have to start real estate programs, real estate advertising the competition fierce. While the other hand, the real estate public relations tool, the entire real estate has limited facilities, public relations, marketing, the value of the role of real estate has been grossly underestimated. In fact the real estate marketing, public relations is the most effective promotional tool. 1, real estate marketing public relations advantage of 1. Public relations is the business the best way to shape their own image. Real estate for real estate marketing is carried out by this particular commodity market research and customer orientation, product positioning and price positioning strategy for the development of a series, as well as organizations, arrangements and implementation of these strategies are the measures taken. The particularity of the real estate commodities, making the real estate marketing is different from gener