Reflection Anhui wine old Mingguang 1980 marketing tactics.doc

 PAGE \* MERGEFORMAT 8 Reflection Anhui wine ‘old Mingguang 1980’ marketing tactics One scene, two kinds of scenes. April 20, 2003, Anhui ‘old Mingguang’ Stadium, Anhui ‘old Mingguang’ football club-cum-football three title, in Daoxiang House Hotel successfully hosted the press conference. Generous marks the formal operation of the old Ming-capital market in 1980. December 19, 2005, Hefei Daoxiang House Hotel, Anhui wine establishment of the Group held a press conference. But this time the meeting was convened, marking the formal replacement of Mingguang wine club. Ming-Wine restructure businesses, entered the Liquor Group, Wenzhou bosses. The reason. Divergent views. I would like to Mingguang strategic adjustments introduced in the provincial capital Hefei, 1980 Ming-old from talking about. 2004 Hefei liquor market. ‘Old Mingguang 1980’ must be a force that can not be ignored. She appeared to the white-hot liquor market fuel. However, a time when in 2005, we look back on the market in Hefei, the old Ming-figure gradually disappeared in the consumers ‘eye’, even ‘heart’ of. We meiko meiko 1980 introduction of the old idea of the purpose and operation, operating results to see China’s current craze for developing new phenomenon of Chinese wine. I. Background: Hefei Market ≠ old Mingguang own resources in line Is well known that the early eighties, Anhui liquor market is the ‘hole in’’wine’’Gujing Mingguang special’ tripod. Mingguang winery a fire, and pull the car in the Chi River Wine Road Paiqichanglong, however, as the market changes, the former ‘north-south river walk, easy to drink liquor, or Mingguang’ and passed their prime. Hefei, Anhui wine competition in the industry as a microcosm of the status quo, a typical mature markets. Today, Hefei market, as represented by the emblem hole in wine cellar four big families - BF home cellar hole in a hundred years Anhui alcohol and driving a four-star welcome ‘disk drive’ the classic interpretation of the