Reflect the service function of visual merchandising.doc

 PAGE \* MERGEFORMAT 8 Reflect the service function of visual merchandising In the modern sense of visual marketing is not just to attract customers and sell merchandise, but also should be a way to reflect the visual communication services capabilities. Today, the services are seen as an integral part of the commodity, which reflects the customer-centric marketing concept, but also product development of the concept. In this concept, customers purchased more than just material goods and commodities, use function, but also knowledge, such as commodities, popular information, aesthetic feelings, security guarantees, after-sales service and other information and commitment, which can be interpreted as a commodity experience function. In addition, the added value of the brand is also to be reflected in the resulting. In fact, through the implementation of visual marketing services, is not the technical and methodological issues, but a question of perception. However, the understanding of this concept is very important, because the enterprises to service as a means of competition has been manifested in various aspects, and continuously upgrade. First, introduce your products to customers of goods has very deep cultural heritage, which makes it has infinite charm, same time, it also determines the growth of consumer goods is a kind of cultural consumption. In other words, consumers purchase and use of a commodity, often become their own common sense and artistic taste of the goods as a test. Because, from a cultural perspective, commodities are a collection of multi-culture, each style has numerous connotations; because the product can be expressed in the concept, so people are also often for their own ideas is not consistent with the body and the clothing juggling. From a market perspective, the changes make it difficult to understand the popularity of this season is a popular fabric, is the color or the concept, and, commodities are divided into a number of gr