Real Estate liquor loosened Strategy.doc

 PAGE \* MERGEFORMAT 7 Real Estate liquor loosened Strategy With the liquor industry, increased competition, real estate white wine in the market’s performance is becoming increasingly weak, regardless of the brand power or the performance of marketing, real estate wines are struggling. The original door a solid market share is constantly being invaded by strong brands, but from the plate, Sichuan, Guizhou plate, Anhui section of the large number of liquor to follow the type, the brand constantly harassing guerrilla-type real estate sales of liquor camp. As a real estate white wine, how to hold the doorstep of the mu-third of land, but also how to get out expansion opportunities? Real estate business most of the liquor was born in the ‘built a distillery, a good term mayor (county)’ era, of course, whether an enterprise scale, or production techniques, brand culture and brand value, are not deep accumulation. The market is shared among all, the brand is the real estate business around the consumers bid up wine up - inevitable, in the real estate development of enterprises in the history of liquor, material shortages created by the era of prosperity and glory to become the heaviest burden; with this At the same time, the institutional constraints so that the estate’s brand new era in Liquor Liquor movement stagnated. Is such a variety of combination of factors so that the estate wine into an awkward situation: the market gradually shrink, and a gradual devaluation of the brand, consumer groups, from the city transferred to the remote rural areas, the gradual weakening of market power of enterprises. As a result, part of the estate wine brands in the market disappeared, some real estate wines have been mergers, acquisitions. Fujian’s ‘yellow Huashan m burning’, Xiamen, ‘Dan the wind kaoliang,’ Henan ‘Baofeng wine,’ Jiangsu ‘soup ditch alcohol’, as well as a large number of real estate in northeast liquor can not avoid this fate. Should not be overlooked is tha