Real estate marketing a new bright spot.doc

 PAGE \* MERGEFORMAT 8 Real estate marketing a new bright spot Abstract: The real estate market in 2008 until the present has been in the doldrums for marketing in this regard has been done in recent years, a lot of investigation and research. Needs in marketing emphasized the essence of the connotation of product quality and marketing practices, this article in accordance with existing real estate market conditions for the real estate marketing analysis done on the one hand, trying to find a new bright spot of marketing. Keywords: real estate; marketing; a new bright spot Track of the market economy into the global market, could be found anywhere in the business, the company time to chase around the world, China’s real estate industry has entered the low moment. To help the real estate marketing the trough, the establishment of a new order of stability will become one focus. 1, the market situation of the status quo According to the Land Reserve Center statistics show that Beijing in January this year, the land market, the residential land transactions occur zero, while the Beijing Industrial land for the project in January of the 24 cases of land transactions, transactions of land area of 55 hectares, the land supply, the main regional focus in Daxing, Shunyi, Miyun and other Metro areas. Data show that last year around the Spring Festival two weeks, Guangzhou, the city sold a total of 598 residential units, 40 sets of average daily trading. The focus of the network, according to Guangzhou Sunshine home intercepted data show that during the Spring Festival (January 24-31 days) a total of 69 real estate has signed a record net, with a total volume of 283 units, only 35 sets of average daily trading volume over the previous year fell 12.5%. There is China’s first high-rise known as the Shanghai World Financial Center, inevitably influenced by the global financial crisis. In the relaxed target customer base, initiatives such as rent adjustments, the