Refined business focus or TV broad nets Zai Yu choice.docVIP

 PAGE \* MERGEFORMAT 3 Refined business focus or TV broad nets Zai Yu choice In 2011, is to continue to adhere to the “broad Casting Net” strategic layout to ensure that enterprises in the fast changing market competition to achieve “the East West does not shine bright” stabilized growth, or adhere to the “fine focus” development strategy to ensure enterprise market expansion to achieve “scale and profitability” double harvest, for many domestic TV businesses, will be the one the development of refractory proposition. After 10 years focusing “CRT TV” man battle strategy of the domestic color TV enterprises, suffered flat panel TV off “Waterloo” dilemma is a good example. However, the essence of risk is indeed greater strategic focus, a little careless will be from the “half a step slow,” become a “step slow.” Past 5 years, a number of TV companies in the “wide net” strategic road farther and farther. Changhong to build LCD TV from the whole industry chain of plasma, but also to keep pace with international counterparts horizontal layout OLED chain, thus achieving on three Large flat-panel TV technology, three-dimensional layout. Hisense LCD TV market competition in the LED to obtain a “half a step ahead” after the advantages, but also in 3D TV and intelligent TV and other new technology products was a “prelude wins City,” a comprehensive advantage. Similarly, TCL has become the only area of the current global control of both 3D TV “polarizing style”, “shutter”, “naked-eye” school of the three major technology companies. In recent years, the company and the hot products in various stages of the contest , both companies will market to snatch the right to speak, but also take the product technology development of the aorta. However, some Skyworth in the “fine focus” in the strategic layout of the repeated cut success. Whether it is a high degree of homogeneity from the initial wave of LCD TVs, relying on “cool on the television” broke the coordinates of LCD