Real Estate Innovative Marketing.doc

 PAGE \* MERGEFORMAT 8 Real Estate Innovative Marketing [Summary] since late 2007, faced with an increasingly dire economic situation, the domestic real estate market is greatly inhibited effective demand, the market waiting to see a thick atmosphere, the property market turnover rate of reduction less. In the traditional marketing models are difficult to break out of the real estate market is bound to rely on search marketing innovation breakthrough. In this paper, the real estate market throughout the planning, product positioning, customer orientation, planning programs, packaging solutions, sales tactics and so a brief analysis of how innovation and innovation needs to face and solve the problem, for by reference. [Keywords:] real estate marketing, product innovation and marketing plan targeting customers [Contents] 1, the real estate marketing, a brief review of the development process 1 Second, the current real estate market faces the challenge of new market situation 2 Third, traditional marketing planning model has been difficult to adapt to new market conditions 3 Fourth, the new economic situation, how to do ‘Innovative Marketing’ 5 1, the whole real estate marketing plan as an innovative basis for 5 2, to develop clear and accurate market positioning analysis 5 3, to establish a customer-oriented consumer relations system 7 4, according to product positioning and consumer analysis, product innovation 8 5, to develop a unique value, with the enforceability of the Marketing Plan 9 6, sales promotion software and hardware package 11 7, formulate a reasonable sales tactics 12 8, establish an efficient cost control management system 14 [Text] 1, the real estate marketing, a brief review of the development process Since 1978, the date the adjustment of land-related laws and regulations, China’s real estate industry has been accompanied by reform and opening up has experienced 30 years of ups and downs. With the deep