Responsibility for marketing concepts and floor.doc

 PAGE \* MERGEFORMAT 4 Responsibility for marketing concepts and floor Not long ago, in the autumn on the rum, and talk with dealers when a gentleman of the current food safety issues is, of hate, because the dealers, including terminal operators directly to consumers, bear the brunt of carrying the enormous pressure, not only is the inner being tortured, there is always be the impulse of the consumer risk of attack. Responsibility, the word, every enterprise in the marketing process are the most used, businesses opening every person will talk about responsibility, about product quality, as if the habit has become a convention. However, the number of enterprises are Xinkouruyi it? How many businesses truly on the hearts of consumers? How many of these companies ‘high talk about wide’ theory down to the ground, welded chain in the industry on the node? We have no estimate, only to see those well-known enterprises in the endless stream of food safety incidents in the sink, the world can only sigh. Last year, the liquor industry, one of the authorities ‘China Wine newspaper’ was launched to explore the topic of responsibility of marketing, but obviously, although the rise to great concern in society, but in practice many companies do not have to implement, giving people the feeling that carry large Take tiger flag, slogans flavor thick - really carried out, is hard work requiring careful unremitting effort. In fact, the responsibility of marketing, from theory to the floor, first of all need to analyze the responsibility of marketing, to understand that it contains content, decomposition of movement, one a part of the implementation and monitoring in place, so there is the strength of the responsibility of marketing. In this issue, the topic ‘responsibility for marketing, century-old heritage of the’ Drive’’is the industry value chain from the various segments of fronts: upstream suppliers - Company - Dealers - consumers, businesses and all responsible person