Responsibility for marketing is to take the details of marketing been done.doc

 PAGE \* MERGEFORMAT 9 Responsibility for marketing is to take the details of marketing been done There was such a real marketing From EMKT. Case: a brewery’s marketing staff, the company introduced a superior products, in accordance with the company’s request, to a prefecture-level city of a new attempt to pressure distributors goods, and promised to customers if the sales can not be, solely responsible for their own. Subsequently, the customer has made a 3000 box of the product. Unfortunately, as the product brand strength is not strong, while the price of competing products off than high, so this new product in the sales after the 2000 box no longer sell fixed, and watched as the weather turns cooler, beer will soon turn into the off-season, dealers worried about the strength of the weak. All of this, marketers look at their eyes, anxious heart. This is about to expire in order to sell the backlog of products, this marketing decision as even fade a layer of skin, not eating, not sleeping, but also take stock of the 1000 box products to digest, for which he was night and day, run terminal, Decatur sewers, into a large gear, walking Group buy is intended to directly absorb without leaving a legacy, Inf, half a month later, the backlog of goods, warehouse remaining 200 boxes, this time by Chongqing inspired to eat hot pot, this whim marketers invented a new drink laws and played a pleasant sounding name: ‘boiled beer’, that is, when consumption of the guests at the hotel, on-site boiling bubble add the ginger, medicinal herbs such as wolfberry raw materials, beer, drink up and taste is very general, by this novel method the temptation to drink, many consumers to try, and soon, inventory, backlog of finished products and complete digestion, giving the dealers to continue operating the factory has brought great confidence in the product, and later, the distributor for manufacturers to write a thank-you note to express his view on the marketing staff were respons