Retail stores how to create a sales environment- (I).docVIP

 PAGE \* MERGEFORMAT 10 Retail stores how to create a sales environment? (I) According to an authoritative international study showed that: the customer to the shopping mall, 70% of the decisions are made inside the store, impulsive consumption accounts for a large part. A good end of the atmosphere, has a remarkable contribution to store sales and huge significance. on the sale and promotion of creating an atmosphere, not a small matter, every store operations managers should make great efforts to research and study. On how to create the atmosphere of the retail store sales, due to practical operation too, in a variety of marketing and advertising books, almost a blank, and many people rely on past experience and subjective feeling. To truly be able to give the required retail stores, and following the sale of mobile phone stores create an atmosphere, for example, detailed descriptions of the basic theory and construction techniques, hoping to initiate in order to attract more attention and research professionals. First, the definition of sales atmosphere Simply put, sales atmosphere that customers in the store atmosphere and mood of their environment. It is this atmosphere that allows customers a range of spontaneously generated or desire to buy and decided to give up the psychological and behavioral changes. Second, the classification of sales atmosphere Sensory stimulation from the customer up points, sales atmosphere can be divided into the visual atmosphere and feelings Atmosphere: (A visual environment Visual atmosphere that the eyes directly by the customer can directly see the sales environment, including its brand atmosphere, clean atmosphere, display environment, seasonal climate, atmosphere and style atmosphere of such promotions. (B) feel the atmosphere Feel the atmosphere that the internal and external customers through store atmosphere and the performance of sales staff behavior, in the heart of its self-generated criteria for