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Retail management seven keyword (Part II)
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Retail management seven keyword (Part II)
Retail management first five words: off is our retail sales, sales. Retail development in recent years, traffic is no more than before, the quality of traffic no previous high; Every owner of a retail store and we want to understand what is: take off, marketing, sales, marketing? ? ? ? Take-off: that is sitting inside waiting for retail customers, future competition middle, can only be placed. Marketing: not easy to see a customer come in, desperately introduce their products to mention nine points, eight functions, six advantages, and then say I can give you cheap agreement, we are engaged in promotional activities, so much customers gone. Sales: Customer happen to have needs, to meet customer demand. Marketing: Customer demand for our products are still hesitant, there is no clear buy our products store, you go through a series of marketing routines allow customers to purchase. Will retail stores, what is the way you use it in the sales? Future of our retail outlets (stores) in terms of sales to achieve several transformation 1: The original sit off to the marketing shift; 2: There is passively waiting for customers to actively seek change; 3: There is a simple solution to the customer sellers expert shift; 4: There are shops to the development of large stores, there is a single store to a chain shift; 5: There are vendors to service providers transition; unbranded to do brand transformation; Our retail store owners have to constantly train our store sales personnel restructuring, so that they understand the value and significance of sales, I am here to give you a summary of ten key store sales button: Button a: sincere to help customers Make product sales out, shopping guide staff will first put their own sell out, so that customers accept you, is what we often talk about sales before selling their products. Rather than to complete the sales task, in order
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