Retailing in Chinas urban household electrical appliances shop in the new state of the current variation of.docVIP

 PAGE \* MERGEFORMAT 5 Retailing in China’s urban household electrical appliances shop in the new state of the current variation of In recent years, home appliance chain on a hot public issue almost all concentrated in the expansion of the network, but the, when the home appliance chain brand in basically completed the expansion of mega-cities, when a new store state - the emergence of the flagship store is now Yetai period of radical change in the Chinese home appliance chain stores are bringing a kind of state change signal. Chain’s flagship store is actually the image of battle, in which the transition to the chain changes due to Yetai chain mainly motivated by price shocks, such a negative result is that essentially all of the chain appeared in the minds of consumers low-priced low-end the image of the future development of this chain positioning is a disadvantage. Scattered in the retail era, China’s household electrical appliance shop in the area should be the credibility of the best old department stores, home appliances the best products are concentrated in such a store, so the credibility of the best retail sales are also concentrated here, in the new chain the impact of the old department store out of the market, found a high-end credibility of the absence, therefore, Dazhong, Gome, Suning, and other enterprises have set up their own flagship stores in different cities, the purpose of actually want to fill their own high-end credibility of the inadequate and seeks to establish the successful operation of the flagship store chain of high-end brand image, widen the gap between themselves and the image of its competitors. Chain across the country used by the rapid expansion of the property all the old chain leasing the property, it should be said that these old properties All properties are non-automobile era, each chain of the construction sector are all the property of the selection and election After the decoration department, these properties depe