Retails new economic.docVIP

 PAGE \* MERGEFORMAT 11 Retail’s new economic Retail deposit does not exist in the new economy? If there are any features it has? In this paper, ‘an interactive co-marketing’ (Interactive Cooperation Marketing, referred to as ICM) the principle of the retail sales of the new economic concepts and implementation modalities are set forth, aimed at promoting China’s retail sales of the development and progress. 1, the new economy ‘New economy’ comes from the term as early as the end of 1996 the United States ‘Business Week’ published a group of articles. April 2000 U.S. President Bill Clinton at the White House meeting on the new economy, the public use of the concept of the new economy. Ever since the concept of the new economy in the United States has been moved, quickly pass across the sea to infiltrate the world, has aroused the world economists, marketing experts and entrepreneurs in a wide range of interest and discussion. ‘New economy’ The reason why the United States because the United States was the emergence of a new special economic phenomenon: the U.S. economy from 1992 to 1997 average annual growth rate of about 2.0%, while in 1998 it reached 3.5% in 1999 up 4.0%; in 1991 but never, however, the unemployment rate of 6.7% to 1998 of 4.5% over the same period inflation rate from 5% to 1.8%; the fiscal deficit and also from the 1992 highs of nearly 300 billion U.S. dollars the first fiscal surplus in 1997. These data suggest that the U.S. economy has shown signs of low unemployment, low inflation and low fiscal deficits and the rapid growth of economy has such a ‘a third year low’ economic phenomena. This phenomenon is breaking the traditional sense, description of the unemployment rate and inflation rate in an inverse relationship between the ‘Phillips curve’, it also breaks have been widely circulated and has been regarded as a classic of the ‘economic cycle theory’, some believe the traditional economic cycle theory of economic scientists are worr