Rickettsia cold medicine communication strategy can be much to be desired.docVIP

 PAGE \* MERGEFORMAT 7 Rickettsia cold medicine communication strategy can be much to be desired From the recent hit of benevolence and Rickettsia cold medicine advertising point of view, committed a series of painful problems, as a new market for the drug, first and foremost to solve their product strategy, that is, the drug has a unique function of what kind where it can Rickettsia create the impression that ‘treatment of common cold’, companies spend so much money into advertising, just to ‘tell the audience can be Rickettsia is a cold medicine’, which is obviously a very hard to understand advertising strategy. 1: Drugs listed on the market do brands do first Unlike other pharmaceutical products, its most basic feature is a special group of people to see these people on the use of drugs, as well as their symptoms have a basic understanding of the so-called chronic illness into medicine, so they convey the drug ads Product information has a certain ability to distinguish, in view of this, the drug must first solve the initial listing of product strategy, both the product’s selling point where the selling point mentioned here is to understand competition in the market, the extract market-oriented selling point, when patients are sick when he would take into account the corresponding advertising product that Malik told the audience that he is a cold medicine, this information is almost the effectiveness of the patient, because there are a variety of flu symptoms, but now cold medicine on the market are in to do market segments, such as the new Contac cold caused by the treatment of runny nose, stuffy nose and other related functions, Contac clarify that it is caused by cold treatment of headache, fever and other related symptoms, but white with black is an early, late one, do not doze off during the day (because of cold medicines containing ingredients such as chlorpheniramine with narcotic properties, so easy to fall asleep, thus affecting the normal work