Rise and Fall of Japanese home appliances in China.doc

 PAGE \* MERGEFORMAT 10 Rise and Fall of Japanese home appliances in China If we sum up today’s Chinese home appliance market and a decade before anything, I think the biggest difference is that Japanese companies in China has gradually moved far from prosperous. We can recall the original Japanese color television sets sold in the Chinese market very spectacular, in the early 1990s, almost all of the shopping malls are selling Panasonic, Sanyo, Toshiba and other brands of color TV, at that time, who can have a color TV made in Japan is a It is the glory of pieces of things. However, unconsciously, this sense of pride is not so obvious, even stranger. Today, when we buy a color TV TCL, Haier refrigerator, Gree air-conditioning, Little Swan washing machine, we did not feel like buying the cheap domestics. It turned out that in the Chinese market outshines the Japanese home appliances are the focus of attention away from the consumer. An indisputable fact is: Japanese household appliances has reached its low point in the Chinese market, and so far no clear signs of recovery. In fact, the Japanese recession in appliances in the Chinese market from the last century, since the mid-1990s, and has experienced 10 years. However, a decade still do not allow Japanese enterprises in the secondary market, revitalization, and one reason for that? A further thought: Why do Japanese companies will collectively recession? How will the future fate? Japanese household appliances in general slump Clearly, Korea University Enterprises in China has risen sharply compared to the opposite trend of Japanese companies. In recent years, Japanese companies in the Chinese market malaise is almost a universal phenomenon, not only household electrical appliances, and even word of mouth has always been a very good car as well. In the past, we said a Japanese car, is simply saying that a myth, but when we see such as the Toyota Vios models actually bad for the China market, we found th