Robbers Qiang Liang seats and seize territory - textile SME survival.docVIP

 PAGE \* MERGEFORMAT 13 Robbers Qiang Liang seats and seize territory - textile SME survival In China’s first 90 circles at the needle, the absence of textile line brands together, which not only allow dealers are attracted away disappointed that the industry also may feel skeptical. The face of Carolina, rich Anna, Mercury and other textile brands line the absence of prior agreement, the author can not help but want to have the impulse to explore bands in Taiwan. With the improvement of living life, the rapid development of real estate in the next few years, the annual growth rate of textile consumer market will not be less than 20%, while the per capita consumption for each additional one percentage point, the annual increase in demand is more than 300 billion. This means that textile market, there are still a huge market space for development. Enterprises have two channels, one channel is the product placed in front of consumers, it is a commercial ultrasound and specialty stores; the other is a channel for the product into the consumer’s mind, it is the brand. In the textile industry, after a channel is relatively weak, the former a channel is relatively strong, it is truly allow consumers to see the product, understand the product, implement the purchase of the most important channels. There is no doubt, home textiles market is still a primary market, primary market has its own similar characteristics. Its biggest feature is that the number of channels constitute an active force in the primary market, the number of channels is more important than quality, sales outlets determines the intensity of a good degree of enterprise sales. As we all know, to participate in the needle will be designed to address the company quickly set up marketing network companies repatriating their capital to ease the pressure to increase the market share, while in the industry to establish channels of the most important meeting in the needles, textile brand Tsietsi line abse