Roewe marketing is the success or failure-.docVIP

 PAGE \* MERGEFORMAT 6 Roewe marketing is the success or failure? A few days ago and a few industry friends to chat with the auto industry recall in 2007 of marketing From EMKT. events, including a hot topic: SAIC Roewe (ROEWE) the brand’s marketing success? Friends were divided into positive and negative sides, square that is very successful, because in just one year time, the Roewe brand awareness quickly established, a variety of marketing activities are also very creative; anti-side that is not successful, as sales are still Roewe small, manufacturers promote sales of 1.5 million units, but the real sales of the terminal is only a little over 10,000, an average of less than 2000 per month, which can be called a success? The reason why the parties in dispute because of their different point of view. Square belongs to ‘the process of commentators’, anti-side is ‘the results of commentators’. From the process point of view, Roewe marketing are commendable: Western classical and Chinese traditional combination of the brand LOGO, a huge amount of money in advertising, the British aristocratic Motor Show booth, and Hall, England gentry lifestyle promotion, nationwide Driving Experience ... ... Roewe every marketing campaign, will the media and the public shines. Coupled with relatively poor MG’s marketing activities as a frame of reference, I have repeatedly heard many heartfelt praise the industry: Shanghai people is to engage in marketing! If you do an industry survey, an estimated 90% of people would give high marks Roewe marketing. However, the views of one side of it is worth attention, because the sales volume, though not the sole criterion for measuring the success or failure of marketing, at least the most important criterion. No sales marketing, marketing can only be null and void, like contest Dalei, of course, good-looking style and no substance, it can not defeat the enemy, after all useless. Unfortunately, car manufacturers now seem to have emphas