Root out the market to find sales.docVIP

 PAGE \* MERGEFORMAT 11 Root out the market to find sales The end of June 2007 as a corporate marketing manager of Xinjiang province, G Li Yunlong, and this time they be ordered to go to the Nanjiang K market for the secondary development of a market, in terms of which Li Yunlong commonplace, but, when you see the K market sales figures on the sales report for June is only a mere eight tons, Li Yunlong psychological or cool large half, the company transferred but gave a sales target of at least 20 tons, and now the sales and the company’s expectations target by whole doubled Guaige Wan, but a light living, “Li Yunlong the psychological muse. To learn more about the sales situation, Li Yunlong marketing center of the back office at the transfer of the K-market sales data First, find out the real market scale of sales The K market in Xinjiang province k City, the focus under the jurisdiction of three county-level market, the location of the distance from the dealer for 150 km, 30 km, 65 km, k City’s sales accounted for in the overall market sales of the K more than 50%, which stores the proportion of sales in the entire k City in about 20%, while in the surrounding three county-level market sales account for only about 30%, the face of this situation Yunlong really heart is not the end, decided to yourself into the market to go up a turn, and after one week of the market thoroughly, terminal visits the investigation, Li Yunlong, according to the analysis of past sales data on the market, coupled with competitive products and distributors sales , as well as conduct site visits to the market as a whole understand the actual situation, Li Yunlong that the entire market K-market and its market capacity should be under the jurisdiction of the month for not less than 40 tons, to complete the company’s goal is still hope. Two, set goals over backward Li Yunlong, the entire operation of the market up to three months for an objective assessment process and settin