Sale point of a lively relationship management - Seasoning Food Co. Ltd. Shanghai Mrs. Le point of sale marketing strategy.docVIP

 PAGE \* MERGEFORMAT 11 Sale point of a lively relationship management - Seasoning Food Co. Ltd. Shanghai Mrs. Le point of sale marketing strategy Terminal is the starting point of all marketing behavior, while a lively relationship between the terminal management is the basis of sale point of marketing strategies. The 21st century, competition pattern of China’s condiment market to fully show. In 2001, China Condiment Pingchu 20 strong, and coupled with a strong family around the region of 60-70 brands to compete on the national market no less than 100 brands of seasoning, but it can become the condiment market share in China’s market leader in the only a handful of national brands, such as soy sauce market in order to ‘sky’ led the field MSG ‘Lotus’ said the eldest, chicken brands only ‘Mrs. Le’ followed the lead and vinegar, the ‘Handsome’ and ‘water towers’ have equal shares, sauce industry ‘Laogan Ma’ other major vendors, and so on. The overall market is the lack of a competitive national brand. Today, seasoning industry is in a fickle consumer era, a number of regional brands across all the focus on the promotion and low-cost, and with the national brand competition, but could not prevent these national brand in China rising market share. Undeniably, in the current erratic market conditions, a number of irregular development of the competitive impact of the brand. However, with the market matures, consumers become more rational, as well as gradually increased brand recognition, condiments market transition gradually to the mature market. In mature markets, faced with rational consumers, firms only through advertisements bombing and low-cost competition, it is difficult to change their ideas about consumption. In the era after the consumer has been impetuous, the market and consumers looking forward to the rational demands and re-nature marketing strategy. How to get the implementation of a rational marketing strategy, in order to achieve steady growth