Rum should upgrade Rights.docVIP

 PAGE \* MERGEFORMAT 10 Rum should upgrade Rights Nobody do not know food is known as “best in the world will be” the rum, many companies and products once in this blockbuster. However, in multiple channels, the information explosion of now, the exhibition is no longer the only investment channels, rum trading function has been greatly weakening, a lot of money, not good, many companies began to rum to question the meaning and function in the parameter is not, nor is not participating in the swing. On the other hand, there are many enterprises still enthusiastic about rum, rum is also a year in advance with the times, specifications, exhibitors and turnover increase. This is because although the role of investment has weakened, rum has become display and exchange of major stage in the company’s overall marketing strategy, still has an irreplaceable role. Best in the world the reality of the role will not be replaced Business Alliance Conference rum is the best in the world, but now is not just investment. First, the investment needs of small and medium long. Chinese regional wide market is large, the food industry has been sustained and rapid development, from the early 80s of last century now, the National Food Industry average annual growth rate reached 13-14%, was achieved in recent years more than 15%. Although the achievements of many national big business, but small and medium enterprises, local enterprises still account for the majority. resources of these enterprises less the original dealer, investment is still mainly rely on such a large event marketing. In addition, with the rapid development of the food industry, the major regional markets have produced their own local brand and other brands want to enter, difficult. Reseller of choice is extremely important to provide this platform for rum, or to screen high quality distributors, has important strategic significance. to have a more important strategic significance. Again, the efficienc