Rum the enterprise or You was a good point.docVIP

 PAGE \* MERGEFORMAT 6 Rum the enterprise or You was a good point Booth competition, media competition, publicity battle scenes become the highlight of rum, rum is often referred to as “rich corporate playing field”, at each meeting, some companies often see a “generous”, ranging from a few million, as many millions of investment activities to create a scene can be described as quite luxurious. But to do so crazy “show” speculation, the result is only short-lived, resulting in three to five days after the visual shock had already settled. So many wine enterprises have become a rum too awkward. In fact, not from embarrassment but from their own rum promotion planning. Rum investment speculation, the key is to do what. There financial strength of companies to put point spectrum, not less financial strength of enterprises, “hat and no cattle,” some unnecessary investment in the province the province, there is no need, “Falls in to die.” Advertising, “You,” the point Advertising is not a panacea, but no advertising is often absolutely impossible. Generally some of rum around in wine prices in some newspapers and magazines to do some advertising, so as to enhance the brand image and corporate image, boost rum investment success. However, this strength of advertising costs for businesses that may be a “drop in the bucket.” However, for new enterprises or small and medium wine wine prices are likely to be “his life.” Therefore, the rum to pay attention to the advertising communication strategy , can not engage in blind speculation, and select the media is also very important. Today, it is advertising the brands of liquor when the melee, the brand communication strategy and media mix strategy is different, and most of the media are dominated by television. But there are some weaker SMEs, advertising communication strategy should be thick and thin of plot, concentrating a superior force, to create regional market model. For example, can be flat newspaper-ba