Run-off a thousand miles - the use of mobile to strengthen long-range marketing and management of several shots.docVIP

 PAGE \* MERGEFORMAT 6 Run-off a thousand miles - the use of mobile to strengthen long-range marketing and management of several shots Turning to long-range marketing management, we first thought of ERP, CRM and other information platforms, but these information platform and network devices are often subject to restrictions and can not really achieve the ‘anytime, anywhere’ communication and management, but in practice we can with a number of commonly used equipment to strengthen our remote management, so that the value of the information platform for greater play. Here, I will refer to some cell phone (telephone) in the remote marketing management in a written application, with a view to attract valuable comments. Lens 1: Nowhere ‘Dunxing’ A year ago, I and two new colleagues in the Marketing Department of Shandong (excluding Qingdao) to do market research, when they are fresh graduates, a rare case of Qingdao close, so I decided to take them to ‘see the sea’. I thought, ‘you do not say I do not say, no one knows where we are. ‘We are sitting on a cruise ship in Qingdao Chang enjoy the sea breeze, I received a phone call apart, Wang Dan is selling a company’s CEOs. CEOs asked me where I pretend to go from Linyi Weifang way, CEOs asked me the next one straight cold sweats’ got off with fixed-line telephone calls to me! ‘My response strategy is to look after the disembarkation of a mobile public telephone (cell phone number is not displayed code) to play in the past, saying that he did not notice this is a mobile payphone. CEOs was a very unhappy to say, ‘forget the task is completed as soon as possible to return! ‘ I thought it counted to escape the ‘track’, but later returned to headquarters, or had been CEOs criticized. Because he lets inquire of the Secretary of that ‘phone number’ found ‘Qingdao’ a resolution. Lens 2: Unlimited ‘reporting’ In March 2004 by the president personally presided over ‘two sales wrap-up meeting’, I have received in the offi