Robust- Rose can only be a quiet open- (D).docVIP

 PAGE \* MERGEFORMAT 6 Robust: Rose can only be a quiet open? (D) Strange ‘water war’ To open, China is very determined, and policy is also encouraged. But the steps to have much, they often have to do under the people’s acceptance. In the Chinese market, Wahaha and Robust’s ‘water war’ is a very strange phenomenon. On the one hand, the two companies in the market against each other, catch-me, all come up with all the skill, and the slightest ambiguity; the other hand, in some critical moment, but willing to lend a helping hand to each other, help them tide over their difficulties . Finally, both sides with a joint venture with a foreign company, they said with one voice: they are still two completely separate companies, each other there is no equity participation, the future of competition is still inevitable. Products crowded World War II Robust and Wahaha to grab market share mainly concentrated in two major milk yogurt and bottled water products, should be said that the first introduction of milk yogurt is a Robust, Wahaha Subsequently, pure water is prior Wahaha, Robust in the latter. Early Robust milk yogurt is positioned in a leisure and delicious drinks, no other product features. Later developed calcium milk, there is a functional intervention. The Wahaha followed the following year launched an AD calcium milk, Robust launched AD calcium milk in the same time introduced a bifidus factor in AD calcium milk; Wahaha still bite and hold, has introduced the second generation AD calcium milk; Robust immediately introduced this year, cyclone calcium milk calcium milk and fruit capsules ... ... In a recent Shanghai from Zhejiang Province, was once a Wahaha, Robust sales of 9 ~ 10 times. Wahaha, after fully prepared to cast in the tens of millions of advertising, direct a large number of Distribution to the retail mall. In this strong stance, and threatened to ‘the liberation of Shanghai’. Mid-1999, Wahaha to Robust ‘lair’ launched a major of