Rokuji Marketing Strategy.docVIP

 PAGE \* MERGEFORMAT 4 Rokuji Marketing Strategy Over the years, marketing mix strategy: product, price, channel, promotion, has been leading the path of thinking business decisions, but often in terms of understanding, companies in different industries and environments, according to their own resource capacity, easy, mainly from a single - factors to take into account the market competitiveness of marketing orientation. The author through long-term real marketing, marketing mix to be understood as ‘goods’, ‘price’, ‘shop’, ‘potential’, ‘people’ and ‘stream’ and so on six key elements of marketing, they are linked, interactive integration of so that the whole marketing system alive. Goods, that is, goods, in business dealings, the word in their daily exchange of goods and commercial development in the higher frequency of use, we often say, ‘Where there are goods’, ‘fake’, ‘time for goods’, ‘the goods’, ‘replenishment’, ‘out’, and so on. We say that ‘flow of goods’, goods and the beginning of the marketing, supply of checks, full, relationship to other marketing factors, the effective start. Price is the price and value, it not only reflects the value for money, cheap and good value for money, but also embodies the brand value-added goods. A vicious price war is not sterile, the brand is a brilliant symbol of the added value of goods that the value of implementation. Shop, shop is now the era of success, who shop more and those who have a basic strength of the brand guarantee, market share is a piece of cake to cut through a variety of shops, because the market share will not be come to your feet, but by the shop to facilitate the customer the transaction, the store is a wide variety of terminal trend of marketing and including the wholesale shops, department stores and supermarkets of the shop in shops (departments), stores, storefronts, large shop and stores, etc. Direct or agents, shop directly with consumers docking, and is a place for the brand has acc