Role of liquor distributors.docVIP

 PAGE \* MERGEFORMAT 5 Role of liquor distributors First, liquor distributors role of business-to-confusion Liquor companies continue to use advertising to support and channel support to establish a distribution network, established a huge network of plate; and distributors face the following wholesalers, retailers, have established a relatively loose partnership. In the liquor product prices, quality, mode of transmission are very reluctantly homogenization of today, distributors liquor companies scramble for resources has become the ‘cheese’. Liquor companies have the market run-off onto the center of gravity shifted to the terminal. What is the terminal struggle to compete? The core contention is the terminal funding. In this situation, the distributor of roles become very important. In the liquor industry, with the development of the market as well as the brand continues to mature, the profits distributors earn less and less - a lot of well-known brands fall into the trap no business cycle, but it had to operate. Because the market need for well-known brands, consumers will need well-known brand; it is one thing. On the other hand, distributors constantly looking for new brands to ensure that sales profits to consolidate the distribution network to ensure that its own marketing network of regional normal operation, the distributor in order to ‘leading product’ as bait, construction sales network. We are distributors of the business by analyzing the ideas, can be found, their role should be located at: 1, in the market development period, the distributors take market coverage, the network share the responsibility; the spirits of new products, new brands into the market quickly create good conditions; 2, the basic logistics management, smooth; manifested in the improvement of the regional market distribution system, delivery lines, clear and solid regional market Terminal Network; 3, reducing business risks in an unfamiliar market; distributors for liqu