Robust event marketing to build brand bottled water,.docVIP

 PAGE \* MERGEFORMAT 3 Robust event marketing to build brand bottled water, Mr. Wu Xiaobo in the ‘great marketing’ marketing style of Chinese companies will be divided into ‘skills to send’, ‘the universe to send’, ‘academic sent’, ‘utility to send’, ‘naturalism’ five schools. Among them, Robust its ingenious combination of a variety of marketing, good tools and techniques, the flow market for the manufacture of hot spots, often to take the lead in the market, not being recognized as the industry ‘skills were’ contemporary ‘hegemon’. This prompted Robust how to exploit the use of event marketing to build strong brands that cost a sharp weapon, with little or no input from the penny television advertising, will ‘Robust’ hit No. 1 cause of China’s bottled water brand The! Robust Bottled water advantage of the opportunity to catch up from behind Robust mentioned, many immediately think of youth and children to ‘Today you do not drink’, ‘Robust doubly super’, ‘Lifeline Express’ and a series of hit CCTV, memorable advertising,’ Le 100 s ‘as a well-known brand has lead our country milk yogurt, calcium milk beverage industry for many years; in 1996, Robust entered the pure water market, relying on a rational appeal to extreme, toggle layer of purification consumer scene of ‘27’ advertising, the rapidly growing market for our pure water, one of the leading brands. However, many people have never thought that in 1999 invested 22 million yuan Robust launched bottled water, bottled water market in China ‘grind’ in full swing, domestic and international bottled water brands when the tigers looking around, Robust Bottled Water 3 cent years, has done almost no television advertising, but has made bottled water market volume, market coverage of all ranking first in the country’s success and developed into a well-deserved our bottled water market leading brands in 2002, 1-10 On a net profit of 51 million, is the world’s top ten business groups in the Danone food group Dano