Robust huge loss warning.docVIP

 PAGE \* MERGEFORMAT 8 Robust huge loss warning Robust once again thrown the spotlight. This was in marketing, planning and known throughout the country, in the ‘water world’ all-powerful companies fade out vision for many years people have Poxian after the appearance of this embarrassment - in his rival Wahaha, farmer spring of triumph in the market at the same time, Robust loss of a billion dollars in 2006, the original Robust Danone’s employees were cleaning a large area. March 2000, Robust acquisition by Danone, holding 92% in one years later, He Boquan Robust headed by veteran Jibei five expulsion. Obviously, Robust decision making under its former pay a painful price. Then, in the context of globalization of capital, in the increasingly active foreign M amp;amp; A trend, there is a dream of Chinese national brand, we should learn from the Robust him what kind of lesson? Strategy and culture, ‘a lose-lose’ Robust lost, lost in culture, but also lose the strategy. Robust review the development process, we can even believe that He Boquan were then they did not have the basic strategic planning. He Boquan under the control of Robust is a typical ‘cottage culture’, re-marketing to the neglect of the standard management, Robust product sales, and more are planned by the power channel and the terminal does not do deep plowing. When product differentiation increasingly reduce the time, advertising will be weakening the force, in this case, the control of the terminal and channel is crucial. At this point, Robust growing exposure to the vulnerable. The conflicts between the entrepreneurs, but also increasingly constrained the development of enterprises. This entrepreneurial culture, decided Robust license sooner or later to be larger enterprises amnesty. Because of this, stretching from Danone received the olive branch, the Robust quickly sold 92% of the shares sold so thoroughly, so no turning back, enterprises controlled by multinational corporations, entr