Run-off market the channel first!.docVIP

 PAGE \* MERGEFORMAT 10 Run-off market the channel first! Household appliances industry in China be called one of the most mature industry, home appliance industry, is currently the most intense competition in the industry, I am according to their own real-world experience on the current impact of household electrical appliances industry, the most important factors - factors that wrote this channel, focusing on described in the refrigerator appliance industry in the contents of the product channel selection 1, appliance sales channels Analysis Appliance sales channels and brand relationship like the relationship between water and the boats ‘water, it can carry a boat, can also capsize’ That is why, in recent years, household appliances channels of competition and a high degree of importance of various brands, home appliance sales channels taking place in the earth-shaking changes in a secondary market from the original to the main department stores, professional home appliance chain stores, supermarkets and self-supporting pattern evolved with the professional-based home appliance chain stores, department stores, individual stores for home appliances secondary pattern, three, four family-run shop and the local market Zeyi individual franchised stores mainly household appliances, but all regions of the wealth according to the local economy, purchasing power and consumer electronics competitive levels of different and varied, but home appliances sales channels across the country The overall trend is: the traditional department store trend of marketing and the individual appliances and home appliance chain stores nationwide, and homogeneous trend driving situation, the national home appliance chain store, with its strong development momentum rapidly expanding across the country. 2, each brand competition model analysis Chinese household electrical appliance industry, competition in the melee phase of the brand, is the industry’s most competitive and most thor