Rum the dealers how to choose a money passers-by products.docVIP

 PAGE \* MERGEFORMAT 13 Rum the dealers how to choose a ‘money’ passers-by products The annual spring rum to be pulled off in Chengdu; it is called a ‘best in the world would be’ on the gathering of the National Food, beverages, drinks manufacturers and vendors. Although some scholars and experts in recent years, some criticism of the rum, but did not shake the business-to-rum passion and sellers of rum expectations. Company wants to use as a platform for rum to complete the nationwide sales network structures, dealers even want to take this opportunity to find new profit growth point products. Reseller of the sale, the rum on the stroll in a circle. See dazzled, go exhausted; while Italy’s products less and less room. Is a promising product, the real market access, as manufacturers tend not to say that story. Relevant data statistics, food and beverage industry each year more than 2000 kinds of new products come out, just survive the demise of two years more than 1700 products. New product success rate was only 15%. Each year more than 10 billion of new promotional expenses failed to be implemented. Dealers If you choose a short-lived products, the loss of not only money but also energy and opportunity. Participated in the sale of rum time for relatively long-term business vaguely remember ‘Blue Cat Fruit Milk’’water’’he or she fir foam-mo’’Run’’who drink wine’ and so on; initially are heavily invested on the rum , eye-catching, the result is depriving the number of dealers down the drain. (A), sellers select the product four rum Misunderstanding Rum is full of opportunities, but also a trap everywhere. In terms of the dealer must polish your eyes, Cover your wallet. So why so many experienced dealers are often wrong, see Zou Leyan it? Our careful analysis, vendor selection in the rum on the product, often there are four major errors: 1, only the strength theory. Many dealers are often holding ‘relying on a good advantage of the shade trees’ thinking, th