Sales and brand a can not give up.docVIP

 PAGE \* MERGEFORMAT 4 Sales and brand a can not give up Brand sales, forever the hearts of the two internal driving force of corporate executives button! About the brand, not a business owners do not want to have it, the problem is he does not know their own products is not already a brand, in fact, the brand target consumers to the enterprises an honor., Second, the brand is a lucrative hat companies is to try every way to get their goods to services in the target consumer psychology tall hat, first-class marketing team studied all over the world of marketing theory to conclude: first, the brand is not absolute, Furong Wang only on smokers have said that the Chinese brand cigarettes and six months old child, one does not know what the cigarettes he is not, it says the brand is dynamic, relative, must be consumers of their own minds recognize know I believe, have practical significance for enterprises willing to pay! Second, the brand is called enterprise’s own internal thinking, consumers do not have brand concept! Consumers to buy yourself feel the demands of the goods and services and products in the terminal display is in line with his ideas, and his mind on the cognitive docking said that is not a business brand consumers go to buy, such as : Qipai stand-up collar shirt, is not the brand? crowd for a higher level may also not brand indeed can be considered, but in the end the crowd and the consumer groups Qipai below mid brand problems consumers is not to say that you are a brand shirts I buy you, but stand-up collar concept and big stars Jet Li interpretation of “man should own is a little hard to impress him before they go to buy! So, the brand is absolutely the product of the company’s own internal thinking! Turn a full circle, in fact, the brand is business a goods and services target consumers agree that reputation., Just the result of the good performance business, according to Ries and Trout is the driving force behind marketing theory, brand