Search for wine consumers.docVIP

 PAGE \* MERGEFORMAT 7 Search for wine consumers With the buy marketing applications in the liquor industry in general, for the study of potential consumers buy more and get the attention of the liquor business, but also because of this emphasis, the National People’s collective drinking one, two wine tend to slowly segments, can be said that this change is the consumer’s wine industry, where it gave birth to a brand new round of recovery. Consumers are variable, for Maotai, Wuliangye such large national brands, more of a guide in doing the work of the consumer, is the trend of the advocates and promoters, and for the vast majority of the liquor business and liquor brands, we do a work to meet the potential demand of consumers, is a supplier of the product. the difference between the two is obvious, the former is to create demand, and guide needs, and then meet the demand, which is the demand has there, companies need to do is to create a product that corresponds to this demand be met. Development process from the liquor industry point of view, wine consumers is a gradual process of differentiation, but also a gradual upward trend in the consumption process. In the early 1990s, Confucian family, seed wine, Qin pools popular north and south, but its mainstream product prices have been hovering around the $ 10 per bottle, when little confused cents, JLF and other brands sold nationwide, the price of mainstream products and pulled rose to 100 yuan per bottle, while the Maotai, Wuliangye and other high-end liquor brands more is firmly grasp the golden opportunity to China’s rapid economic development, rapid uplift of the price, set the industry benchmark image, but also the achievements of their wine king’s dream. The current liquor industry camp clearly demarcated to Maotai, Wuliangye represented by the super-premium wine camp, mainstream single bottle price has broken the thousand mark, to meet the needs of ultra high-end business reception, orthodox, law-