Select CRM Software Vendors.docVIP

 PAGE \* MERGEFORMAT 4 Select CRM Software Vendors What is a customer management? Is to understand your customers the ability to? Conversations with customers through the Web? Customer requests to send customers information? Make your business more profitable? These are the CRM, or even more. The Internet has accelerated the company’s most valuable customers to obtain a sense of urgency. When the competitor is only a distance away from your amp;quot;mouse click on aamp;quot; when, for the increasingly high level of customers, customer loyalty, as an additional reward. In such a climate of excessive competition, today’s enterprises in the process of migration to the Internet face is how to better serve this complex group of services to consumers, how to combine Web-to-business, how their the concentration of resources utilized? Many companies through the implementation of customer relationship management (CRM) software, found the solution. However, in an expected 2003 to reach $ 170 billion industry (according to AMR research report), decisions should choose what kind of software is a difficult problem. At the end of the day, when a thorough verification of suppliers to provide customers reference table is always the best option. There are hundreds of vendors claiming to be amp;quot;CRM experts.amp;quot; These participants can be divided into three basic categories. The first is enterprise resource planning (ERP) suppliers. ERP company has a strong background, providing finance, human resources and manufacturing applications. As the ERP market is already over-saturated and excessive competition. Many companies find the need to expand their product range, increase the CRM module, both in order to retain existing customers and attract new customers. Many companies choose to buy this ability, rather than trying to build. Industry observers seemed to agree, even though they have a CRM product, these ERP companies have not in the CRM market success. This is because