Second Meeting of marketing story - the brand is out of PK.docVIP

 PAGE \* MERGEFORMAT 4 Second Meeting of marketing story - the brand is out of PK At present, the domestic market, product quality scandal have occurred, such as the recent Master Kong’s “mineral water”, Oil of Olay “skin allergies” are lot of heated discussions, in many brands, competing against many products today, on that the excellent quality of products, how the general quality of the products is not up to Deus Ex, as the key. Meanwhile, the U.S. seven years coincided with the worst financial crisis since the various aspects of the decline in demand for both domestic production and trade in many export-dependent companies, facing pressure of RMB appreciation, rising raw materials, salaries go up the situation, difficult, Dongguan and other places every day, dozens of failures, faced such a grim situation, and many had to do foreign trade-oriented enterprises have transferred to the domestic market. However, completely different and original, brand building and channel operations are often small, encountered obstacles, in particular, is to be reborn through brand marketing model, but suffered a lack of necessary methods and means, is really a dilemma, what to do . In fact, many foreign companies have forgotten their own advantages, is the product quality, and most of the domestic production of the product compared with more performance and quality, or how it can be exported to Europe and developed countries? but stressed the excellent quality and the authority of certain institutions to obtain certification by the market and consumers has been difficult to accept the simple reason that everyone is doing, and the non-professional quality of the consumer it is difficult to identify the strengths and weaknesses, the point must be to product quality through a vivid way to show up, may get good results, with the test, display, comparison of multiple angles, so that consumers have a profound impression on their own products, thus using the most simple and ef