Science but the error - Phoenix Group brand to create failures Comment.docVIP

 PAGE \* MERGEFORMAT 10 Science but the error - Phoenix Group brand to create failures Comment Case Background: Phoenix Group is a well-known chicken-processing enterprises in Shandong Province Group, is China’s largest export enterprises broiler production and processing, one of KFC’s domestic suppliers. Phoenix Group, through large-scale export-oriented processing have grown in strength, the total Weirenzuojia do not want to, make it thin processing fees, and then make decisions by themselves to determine their own products, open up the domestic market! The results of a dozen market-to-know, in the domestic market, the Phoenix of the domestic chicken export volume of the first companies to large AK from the wholesaler to the ordinary consumers even know anything about this. Visibility is low, there is no credibility clerk rebuffed everywhere, Phoenix does not recognize this brand! So corporate executives aware of the importance of brands and decided to do their own brands to Phoenix Brands break out! He will not be how the brand to do? Please outer brain. As a result, one has a background in Shandong University, a non-well-known marketing plan into the Phoenix Group of companies. Group decided to Phoenix for the brand, guide ‘chicken’ products. Phoenix Group and the ‘chicken’ a number of related products, are: split chicken, that is, inside the supermarket freezer that raw chicken wings, etc.; a semi-western-style fried chicken wings, pipa legs and so on, with the same or similar product KFC, eat when the oil deep-fried or microwave; a semi-fried chicken pieces (which is called golden chicken breast strips), chicken balls, and Chia Tai, Kim Louis product similar to be able to eat fried or microwave; a semi-finished products not only the head of the whole suit chicken, usually need to be refrigerated, ready-to eat when the microwave heating; a pure Chinese that have strong local characteristics of the three-shift smoked chicken; there is a seasoning Chic