Science Planning Group brand strategy can only be born Chinese world-class large group.docVIP

 PAGE \* MERGEFORMAT 5 Science Planning Group brand strategy can only be born Chinese world-class large group After reform and opening up nearly thirty years of development, the number of business tycoons to forge ahead, the Chinese birth of a number of huge companies because of China’s industry is still in a lot of high-speed growth stage, market opportunities, more so, Many companies tend to be diversified investment group, the formation of industry and product span is very large, a descendant of the company into dozens or even hundreds, the system is very complex multi-enterprise groups, such as Hangzhou Holley, West joint holding, the new hope that the new Hualian, China Resources, COFCO, Shenzhen Overseas Chinese Town, etc. Light Group has had an OCT Konka Group, OCT real estate and to Splendid China, Window of the World, Happy Valley theme park as well as on behalf of Shenzhen Bay Hotel and the Venetian Hotel and other products Hotels and other industries, the international arm of COFCO Great Wall dry red wine, Le Conte chocolate, Fortune edible oil, Gloria Hotels, West union there Otis elevators, elevator parts Rich Ward, Hangzhou Boiler, Hangzhou cranes, Hangzhou Department Store Building such a great span diverse industries. First, the strategic positioning of our brands Difficulties Diversified enterprise group brand strategy planning, very difficult. Firstly, the core values #8203;#8203;of the brand’s strategic positioning and brand recognition, compared with the same industry-related product branding and brand diversification is much more difficult. Brands or the same industry-related diversification brand (the United States Electric brand positioning is relatively simple, the product brands such as strategic positioning of the brand Nongfushangquan long planning out to impress the target consumer demands differentiation, brand temperament, brand quality, etc. can be identified, the industry product diversification, brand (as long as Midea abst