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Sandvik Coromant a vivid interpretation of Hall
Industrial enterprises set up shop 4S, 6S shop, closer to its fundamental value is that the distance between products and customers to experience products and promote brand awareness and recognition. With the brand’s exclusive exhibition space, but also to build the exhibition hall vivid. good product will speak of course, can only create delicate soft environment, well-trained guides in order to fully release the brand showroom appeal. With high-quality exhibition experience, the follow-up work will be to promote the province’s sales heart effort and efficient. Recently, Ye Dunming fortunate enough to visit the Shanghai exhibition Sandvik Coromant. Coromant, targeting high-end, is a direct descendant of the tool Sandvik brand, with annual sales of 1.8 billion yuan or so in the country, accounting for more than 20% of the import tool share in the country opened in Beijing, Tianjin, Shenyang, Xi’an and Shanghai Exhibition Center, in front-line sales of more than 300 sales staff, engineers, there is an ability to ‘hook customers soul’ of the rear, brand experience and line to promote each other. Sandvik Coromant’s training system, covering employees, end customers and dealers. New employees, to accept the six-month high-intensity training to understand their own home products 7788, we can see customers for older employees, every year there are 60 hours of training requirements, continuously updated knowledge and skills to protect the Sandvik Coromant marketing activity. you know, the tool industry sales, mainly from the sales staff tracking visits, only to create more value for customers, in order to hold live inconstant customer base. End-user training courses, will be on the company’s Web site, customers choose their own courses. Basic knowledge of tools and applications, general surgeon by professional trainers, and more specialized industrial applications, from senior engineers feat
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