Sales run-off at the scene.docVIP

 PAGE \* MERGEFORMAT 9 Sales run-off at the scene At present, there is such a real estate sales process is a tendency to re-concept, light enforcement; heavy advertising, light the scene. Of course, pushing the concept of the advertising is indispensable to the real estate sales process, and a very important part, but also an important factor in the success of sales. However, these two pieces of magic alone is clearly not enough. After years of development, accumulation, China’s real estate market development has matured, on the one hand, consumers are already quite rational and make it very difficult to promote the sale of a single touched them; the other hand, real estate development too fast, stubbornly high vacancy rate so that each one the developers recognize the importance of integrated marketing. In the current market conditions, developers should jump out of the traditional ‘push’ mode of binding, from the ‘pull’ type of point of view to explore new forms of marketing, push-pull combination of market operation in order to form a stronger intensity.  Guangzhou airport in a residential real estate, price and payment method has a great attraction. Since the official opening, has been the main push ‘modern stylish home’ concept, advertising volume is heavily involved. The developer is also very dense urban areas where flow has set up three on-site sales points, every holiday sales staff for waging the war took to the streets ‘Lian Tan’. Six months later, the entire real estate sales situation remains unsatisfactory. After some careful inspection, we found the fundamental crux of the problem lies: Sales driven site go far enough. Whether the external packaging, the quality of personnel, or system sales process, follow-up follow-up, there is many problems. As the commodity circulation industry, like the retail end, selling the site is ‘real estate’ This piece goods retail outlets, which includes real estate sales and flow of the scene show two major poi