Sales downright genius - Tanaka Michinobu.docVIP

 PAGE \* MERGEFORMAT 9 Sales downright genius - Tanaka Michinobu Marketing, is by no means pushing products to sell something as simple as a successful sale is the crystallization of the wisdom and efforts. Japan’s Ricoh salesman Tanaka Road, it is relying on a letter to develop their own creativity, to seek after the first move to expand sales of products, access to a ‘sales downright genius’ in the world. In 1958, Ricoh copiers for the first time available on how to open a sales, we are thinking very hard, by chance coincided with Japan’s civil code amendment was introduced, the amendment contains a provision that all household registration must be based on his wife as a unit. Tanaka Michinobu had seen his opportunity. The revised Civil Code, resulting in the municipal sector have to rewrite all of the household registration card. The past, residents of the household registration cards and identity cards and other documents all by hand, is a voluminous work, the job this time, Tanaka Michinobu want to use Ricoh copiers to launch a revolutionary ‘for pen movement’. To government departments to sell, you must first demonstrated. As a result, Tanaka Road believed to be in the machine the night before the presentation, the general must go home and visit relevant officials, and is to appear on the bottle, No. Tizhe Da, ‘tomorrow, we have kept in your office to arrange for demonstration, I have come to thank for. ‘Sincere and so kind too. Presentation the next day, the Tanaka Tao Of course, there will be a supporter of the letter. After the presentation, regardless of whether they decide to buy, whether there is budget, Tanaka, they are putting the machine is always seeking to stay trial, with the machine operation and manual labor compared to the simple and efficient is obvious Moreover, Ricoh machines are indeed not bad. As a result, many units decided to try to try to buy the. At first, no matter what the Ricoh copiers to get a business, people will say: ‘