Rural advocacy sink - China Mobile the rural marketing Gong Lue.docVIP

 PAGE \* MERGEFORMAT 17 Rural advocacy sink - China Mobile the rural marketing Gong Lue In 2007, both from the network size, number of customers, or market value, China Mobile have become the absolute world leaders in telecom companies. Reports indicate that: As of last year, China Mobile Communications Corporation of the number of mobile phone users reached 310.2 million, surpassing the total U.S. population; in the country is accounted for close to 70% of users share, China Mobile, the advantages of a dominant increasingly consolidated and strengthened. With the continuous development of the market, China’s mobile communication market, there have been periodic saturation, the pace of growth slowed down significantly in the urban market has been incremental space is very limited. Currently, China Mobile all the new users, more than half from rural areas. In 2007, developing the rural market has become critical to maintain market growth, rural advocacy issues as China Mobile, and even the entire mobile communications market, the key to sustained growth. In this context, we began to think of rural advocacy. Disseminating information on the difficulties of points in rural areas In many cases, we have well-designed programs to rural areas would be changed, a sample, when the rural market is doing, so that experiences are not uncommon. The particularity of rural markets so that we can not copy the move has always advertise their services. Fully aware of this particularity, has become the first step in our advocacy in rural areas. After nearly a month to visit the rural market, we find that China Mobile’s rural advocacy difficulties following major points: A rural sparsely populated, the information concentration is not high, the rural propaganda inefficient, we can reach a single-effectiveness of the publicity to promote the limited publicity costs and large. Second, subject to limited literacy, rural customers with limited ability to understand the informat