Rural Chinese New Year gift market trends and countermeasures analysis.doc

 PAGE \* MERGEFORMAT 4 Rural Chinese New Year gift market trends and countermeasures analysis China’s rural population base, along with the increase in peasant incomes and living standards improve, the rural market in many areas has become a very huge market potential, especially the Chinese New Year gift market - the traditional Chinese reciprocity niche markets created by is even more eye-catching sparkle! Short period of 10 days (normally for 10 days prior to the acquisition stocking and gifts sent to who started this 15 years later) the purchase option may be the rise of a few billion revenue business. In recent years, the civilian population of rural Chinese New Year gift market is quietly undergoing change, there are two major trends: First, gifts price escalation, increase in the number and types of diversity; Second, to simplify Chinese New Year gifts, stopping by seeing friends and family empty-handed. One of these two trends occurring in rural areas because of the following: (A) The annual income of farmers increased, higher living standards, have a higher purchasing power. Therefore, seeing friends and family gifts from ‘0 .8 yuan Baisha Tang 1 package ‘to ‘1 yuan plus 3.5 per Baisha Tang a pack a bottle of wine’ then ‘12 yuan / bottle 2 bottles of wine plus 5 dollars biscuits a bag ‘. Gift prices rose from 0.8 yuan to 29 yuan; types from 1 species to two kinds. (B) the concept of Farmers New Year, great changes have taken place. First, Chinese New Year gifts to recognize the gifts sent to sent to our home left a lot, just a moment we swap buy their own goods, very often people to buy goods similar to the Spring Festival at home after the rest of the largely all buy their own gifts. There are many gifts were not even their own needs, there is no way just wasted. Recognizing that the waste caused by the gifts, so some friends and relatives between the dispense gifts cliches stopping by New Year’s easier. Second is to recognize that attempt to v