Sangfei marriage Philips Paradox.docVIP

 PAGE \* MERGEFORMAT 12 Sangfei marriage Philips Paradox August 15, 2007, China Electronics Information Industry Group, a subsidiary of Shenzhen Sangfei Consumer Communications Co., Ltd. (hereinafter referred to as Sangfei) announced that Royal Philips Electronics has signed with its trademark licensing and intellectual property rights transfer agreement, from the day , the Sangfei Philips brand will be fully responsible for the global mobile phone business operations. There have been a massive marriage of TCL and Alcatel, a very assertive BenQ’s acquisition of Siemens, the media has long left hand and right-handed Sangfei little interest in Philips. But this did not affect the pace of progress Sangfei: Philips is an international brand, took over after the Sangfei a more flexible approach will operate them. Co-operation agreement states that access to the Philips brand Sangfei 5-year right to use the trademark license fee the first year to 700 million euros, after the license fee may be reduced year by year. The two sides also signed an intellectual property transfer agreement, Sangfei get all of the GSM mobile phone Philips patents and intellectual property rights. Philips mobile phones worldwide channels and the existing supply system, but also attribute all Sangfei’s. ‘In addition to world-class brand resources, we also got the senior management team of Philips and marketing channels. These are a valuable complementary resource. ‘Sangfei Chen, general manager of the town, said Sangfei Philips phones had the world’s only production base with capacity of up to 15 million, master R amp;amp; D, production of core technologies, global supply chain system complete. The integration of Philips’s global marketing channels and sales teams are expected to expand significantly in the short run Philips mobile phone market space. Chen tone from the town is not difficult to feel his strong self-confidence, and even be able to feel their market ambitions. However, in S