Sanitary industry Blue Ocean or Red Sea-.docVIP

 PAGE \* MERGEFORMAT 5 Sanitary industry Blue Ocean or Red Sea? Familiar with the sanitary industry, the people must know that this is a Canglongwohu place, such as known in the industry is not big business, there may be billions of dollars annual output value of 10. It is also a mixed bag industry, has often been lamented, did so for many years, never find out how many sanitary industry companies. reference to a media statistics 6000 manufacturers bathroom, I could not find some of the above I am familiar with the company, it seems that 6000 is still missing a lot. That such a large and complex industry, in the ordinary consumers of products usually not very concerned about the size of the market has never been an authoritative, but it has tempted many investors a way to make the figures: 170 million? 300 billion? 40 billion ... Every year, are some seemingly unrelated industry into almost a household electrical appliance industry giants Wei cabinet division, there are sanitary ceramics division giants, and even some in the pipeline enterprises also have flooded into the bathroom industry. In some long-term in the bathroom people in the industry, perhaps when fierce competition is sad, what bathroom because the charm of what attracted countless heroes Jingzhe Yao it? First of all, is involved in the sanitary industry, product line length, relevance, while the lack of multi-products industry leader. Although not an authoritative and accurate figures, but only people from the theoretical point of view is an industry full of imagination. Such as the wooden floor industry has annual sales of over 30 million domestic single brand, but the industry still has no bathroom. but in terms of theory or point of view from the actual market size, bathroom is a wooden floor over the industry, should have a scale huge leader. in many investors view a leader who is not such a huge industry, with its investments. Secondly, the sanitary industry has low barriers to entry