Sanlu Crisis Documentary.docVIP

Sanlu Crisis Documentary For the Shijiazhuang City, the spring of 2004 is undoubtedly the best season for many years, the sun genial, fine spring dust storms raging in previous years are gone. But at this wonderful season, Sanlu Group has suffered an unprecedented setback - Sanlu milk powder in Fuyang inferior milk powder has been included in the blacklist. I not only witnessed the whole process of this storm, but also directly involved in the crisis, Sanlu Group’s public relations. I personally experienced the incident recorded in hopes of giving some companies in crisis management is to bring some enlightenment. Crisis Burst January 16, 2004, Linquan County, Fuyang City, Village 42 Lvzhai Zhen-Yong Zhang Wenkui complaints purchased ‘Sanlu’ milk (batch 2003.9.3) has quality problems. Fuyang City Health Authority, after clinical laboratory tests considered to be substandard products to the Sanlu Group issued a confirmation notice, pursuant to further verify the reported case of fake milk powder ‘Sanlu’ products. It is considered the meantime, Fuyang City Health Authority also sold on the market Sanlu milk powder for sampling, pumping a total of six copies of Sanlu brand building products, after tests were satisfactory. At 12:00 on April 19, CCTV-economic half-hour part of the Anhui Fuyang Taitouwawa with ‘killing milk’ situation, and so a comprehensive report. April 19 afternoon, the Sanlu milk powder the local dealer, Fuyang Wing Fat sugar amp;amp; distilling the manager of a Shanghai Zhang received a newspaper reporter, the reporter claims that its distribution of the Sanlu milk powder there is a problem if we want to ‘take twenty thousand settle the matter. ‘Zhang Wei 14:45 pm on the same day assigned to the local public security authorities reported. 14:49, Fuyang City, 110 is also transferred to the reporter’s report, saying in an interview, Wing Fat sugar amp;amp; distilling company’s freedom was restricted. The police station, then a reporter back to the